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Apple’s HomeView ad is confusing to everyone except parentsAppleApple’s HomeView ad is confusing to everyone except parentsThe VergeOpen
TVThe VergeOct 13, 2026
Breaking NowThe Verge

Apple's ad introducing its new HomeView smart display is a little unusual. It's fast-paced and unruly, depicting a family of five as they rush through the morning routine. There's yelling and mess, misplaced keys and discarded eggshells. Apple's typical vibe is clean, simple, orderly; this commercial is chaos. But the spot has parents - those [ ]